Danny Sullivan giving his keynote address at SMX West 2008 in Santa Clara, CA. He discussed the evolution of search from strictly web page results to the current blended results that he refers to as Search 3.0 and the coming Search 4.o, personalized search.

He also gave his views on the current attempt by Microsoft to take over Yahoo (Danny really likes having three big players in search). He also touched on the idea of standards for the SEO industry and how it might be time to revisit the idea.

Sorry the photo is a bit blurry. That’s the best I could do with my iPhone in a dark room.

More sessions to come. I’ll try to post quickies like this as I can with more in depth articles to come after the conference.