SEO in The Desert

By Lena Morrish and Dima Nikolayenko

With all the buzz about social networking sites such as Facebook, Twitter, and MySpace, many people are wondering whether emails and email marketing will be a thing of the past. This is highly doubtful since emails are still one of the most used forms of communication for both individuals and for businesses, which still leaves email marketing pretty high on the list of market strategies of today. The question is not whether you should use either emails or social network sites for marketing, but rather one of how to make websites and all of their tools work with social networking sites.

Whenever you are researching how to start and run an Internet business, you should include research into integrating your business with social network sites. There are many ways these sites enhance your email marketing campaign and drive traffic directly to your site.

Once you get your business website going, you should also link in with sites such as the ones mentioned above. While it is true that the social sites such as Facebook and MySpace are less formal, you should still set up your page and profile with the same level of professionalism as your site.

You can use these sites to promote brand recognition and loyalty, which is the main reason why you want to stick with a more professional appearance. You want your customers to recognize you and your products.

Social networking sites give you a level of insight into your customers which has never been available before now. Not only can you get immediate feedback from them, but you can also respond just as immediately to that feedback. On these sites you have the opportunity to directly interact with them.

Once you establish a good customer base, those customers will help you spread the word via these sites. When you have a good “fan base” established, you will see how these sites drive traffic to your website and get more people to sign up to receive your emails.

Speaking of emails, remember your autoresponder tool? Your autoresponder is one of the best tools that you have available to you. Once you have driven traffic from social networking sites to your company website, they have come because they are interested in your product or service. If they choose to sign up to receive your information, they will still need to choose what they want to receive from you. Your autoresponder handles this for you.

It can send them a special welcome greeting thanking them for their interest. These greetings are no longer bland text format. Nowadays you can send them welcome videos with personally recorded messages.

You can also use networking sites for other email marketing such as press releases. These sites have newsfeeds on which you can let your customers – and any one of their friends who can see those newsfeeds – know about any new information you have coming out.

These are just a few ways that social networking sites and email marketing campaigns can work together. So don’t choose one or the other when you can both.

Lena Morrish and Dima Nikolayenko, founders of the successful internet business, Bridge to Success, have taught many people interested in starting home based Internet business from the ground floor of how to create a website to creating successful internet marketing campaigns. Visit their website www.InternetBusinessBTS.com to find out how they can help you too..

This article is an original post from The Web Optimist – SEO in The Desert.

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This entry was posted on Thursday, May 6th, 2010 at 7:32 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.