SEO in The Desert

By Charles Mburugu

Tracking traffic will usually make the difference in an online marketing campaign. With the many free tracking tools available nowadays, there is no excuse for anyone not to track their hits to discover the source of their traffic.

For those tracking traffic, what should they look out for in the tracking data?

How did your visitors find you?

Many site owners are excited when they receive traffic from new sources. However, many will not bother to follow up and establish how their link got to the referring site. You need to take time to write an email and find out as much information as you can. How your visitors located you is a vital question that needs to be answered. The answer will be vital in helping you improve your marketing efforts.

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By Kirsty Lee

PPC is an important strand of your web analysis. One of the cool things about PPC data is that you don’t need a lot of history to draw conclusions from it – a few weeks is enough time to give you an idea of how well a campaign is performing.

Google Adwords data is included in your Google Analytics data and includes metrics like click through rate (CTR) and cost per click (CPC). Google recently released AdWords API v201101, which allows you to more efficiently run reports, as well as implement campaign experiments and other recently released advertising features at scale.

But how do you track success after PPC visitors are on your site? What metrics should you investigate to ensure that you are getting high quality traffic and capitalizing on opportunities to convert?

For these types of performance metrics, you need web analytics! Here are four important metrics you should review on a daily basis to evaluate PPC campaign performance.  read more »

By Pankaj Roy

Internet marketing is no doubt the most prominent form of advertisement and promotion that have made it big in today’s market. With newer techniques and strategies being tried out to ensure more benefits for a company website design, Pay per click is an effective method that can help you enjoy an upscale in the return.

But most often it is found that many people do not have a fair idea of this new technique. Here in this article, we provide you with a brief synopsis of pay per click and its benefits:

What does pay per click mean?
Considered by many as complex and tough, in reality pay per click is a simple and interesting way of advertising. All you have to do is place the ad in text format in the search engines. Commonly seen at the right hand side of search engines, these ads are placed in such manner so that it is easily noticeable to viewers. The most interesting fact about this pay per click ad is that you will be entitled to pay only if someone clicks on the advertisement.

Benefits of Pay per click
Read below to know about the benefits of pay per click advertising that you can easily avail:

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By Richard V. Burckhardt

The Native Union Moshi Moshi 05 Solo Handset is aimed at cell phone users who want the feel of a regular, old fashioned telephone handset. It features a sleek design that fits comfortably against your face and even cradles up against your neck and chin easily like we used to do in the old days.

I got the black handset, which came with the expected coiled black cord and and adapter for use with a PC or laptop. I tried it out on my iPhone 3GS, plugging into the top headset plug using the native 3.5mm jack and the sound was nice and clear. There is an “Answer” button in the center of the handset that allows you to answer and hang up. On some mobile phones, this apparently will allow you to redial the last number you called with this button, too, but on my iPhone, it just started playing tracks on the phone.

The handset features noise reduction, is supposed to eliminate over 99% of phone radiation and work with most mobile devices (phones, tablets, laptops, etc.).

The Moshi Moshi 05 Solo handset weighs about the same as my iPhone, which leads me to wonder why anyone would want to use this with most mobile phones (unless you are worried about radiation from your phone). It’s actually heavier than many and, unless you have your phone anchored securely to a charging base or maybe in your pocket, you run the risk of dragging the attached phone around as you swing in your chair or get up. read more »

By Richard V. Burckhardt

Being a Time Warner Cable TV subscriber, I naturally snagged the new TWC iPad app to try out immediately on release. As someone considering cutting the cord at some point, I wanted to see what my cable company might have up its sleeve to entice me to stay on board.

Installing the app was, not surprisingly, a snap, as is usually the case with iPad apps from the Apple app store. Once installed, I had to go to a web site and register as a Time Warner Cable subscriber. The darned thing wanted my account number, which was a pain, because I am enrolled in auto-payment, so I haven’t seen an actual bill in over three years. I had no idea what my account number might be. So, off to the local TWC web site and a quick chat session with a rep, who quickly and easily provided that info.

Once registered, I simply logged in with the app and was presented with a very sharp looking TWC logo and then the picture from a channel with a channel overlay covering the left side of the screen. read more »

By Richard V. Burckhardt

First, I just have to say that this bluetooth was a life saver for me, so I guess you know what kind of review I’m giving it!

The Jabra Extreme Bluetooth Headset for PC’s with Skype Certificationis a two-piece set including the ear piece and a USB adapter that plugs into your Windows XP/Vista/7 PC. It is Skype Certified and includes up to two hours of SkypeOut talk time (depending on where you call), which is a nice bonus.

Set up was a breeze. After charging the headset for a bit, I plugged in the USB adapter into my laptop, pushed a button on the adapter, turned the headset on and, boom, automatically paired. read more »

By Michael Cash

Are you ready for your business to join the 21st Century? Before you answer this question, let me ask you another one: Are you ready to start a blog for your business? For many, the prospect of learning how to properly start, maintain, and optimize a blog for search engines is a monumental task that simply never gets done. But don’t let the enormity of the task stop you from doing it! You could be missing out on thousands of customers simply because your business has not joined the blogosphere. Setting up your business’s blog for search engine optimization (SEO) is the topic of this writing. The benefits of SEO far outweigh the labor it takes to set it up for your blog.

Basically, SEO is the foundation your blog needs to be ranked highly by search engines such as Google, Yahoo, Bing, etc. It contains two parts: On-Page and Off-Page SEO. On-Page SEO are the things that you control about your blog, such as content, domain name, and plug-ins. Off-Page SEO are things outside of your control, such as links to your site from other blogs. Since On-Page SEO is directly affected by what you do, we will focus on that here.

Here are the things you can do to optimize your blog for search engines: read more »