Trying to see your way past all of the local search results? Here are some SEO tips.
This is a boon to local businesses as they now have the opportunity to appear on page one of the Google serps through their Google Places profiles. Of course, this is a big, fat middle finger pointed at non-local web-only sites without the local offices and locations that many of the big chains can leverage. read more »
By Kirsty Lee
A high bounce rate is a good indication that your content isn't engaging.
Google Adwords data is included in your Google Analytics data and includes metrics like click through rate (CTR) and cost per click (CPC). Google recently released AdWords API v201101, which allows you to more efficiently run reports, as well as implement campaign experiments and other recently released advertising features at scale.
But how do you track success after PPC visitors are on your site? What metrics should you investigate to ensure that you are getting high quality traffic and capitalizing on opportunities to convert?
For these types of performance metrics, you need web analytics! Here are four important metrics you should review on a daily basis to evaluate PPC campaign performance. read more »
By Lena Morrish and Dima Nikolayenko
Grab these AdWords tips for added success in Google's advertising system.
1. Be Persistent And Remain Patient
It is important to be patient with your campaigns and also to be prepared to see slow-results until you have figured out to how best adjust and customize your Google AdWords to target your key audience.
2. Track Your Traffic
A key tip to successfully using Google AdWords is to ensure that you are carefully tracking your click through traffic so that you can gain an understanding as to your return on investment (ROI). This is fairly simple to accomplish by simply viewing the number of click throughs from your pay per click advertising and comparing them with the number of fresh new sales or sales leads that you have received since starting up your Google AdWords campaign. read more »
By David Smith
There are certain things that you should not do while managing PPC campaigns.
Not thinking like a user while writing your ad copy – Write your ad copy from the view point of a buyer instead of from the view point of a seller. You’ve a limited number of characters to use so use them properly. Ask yourself why a user will click on your ad or what could be the reason due to which a user doesn’t prefer to click on your ad. Don’t overlook the importance of emotional triggers while creating your ad copy. Instead of speaking what you want to say in your ad copy focus on what your audience wants to listen.
It is rare that I go through article directories, but I found a very interesting article over at GoArticles.com that discusses the recent Google toolbar Page Rank update that has thrown a lot of site owners into a tizzy. I mention some of my findings in my post Google Re-examines Recent PR Update.
|
Richard V. Burckhardt, The Web Optimist
Palm Springs, CA
|
