Posts Tagged ‘e-mail’

Email Marketing – Getting Started

Posted in SEO on August 2nd, 2011 by Web Optimist – Be the first to comment

By Charles Mburugu

Email marketing is a great marketing channel which can be used to promote websites, make money through affiliate offers and interact with customers. However, most website owners and bloggers continue to neglect email marketing.

What is email marketing?

It is a kind of direct marketing where email is used as the communication channel. Email marketing basically involves gathering the email addresses of clients or prospects, and then sending those subscribers messages containing information about special offers, products etc.

Why is email marketing important?

Email marketing is one of the best marketing channels online. As opposed to banner ads, online articles or blog posts which require people to visit your site, email messages are sent directly to the subscriber. Furthermore, if your email newsletters offer valuable content, you will be able to establish solid relationships with the subscribers. This is likely to result in high conversion rates. Email marketing is also very flexible and can be utilized for many different purposes. It could be used to launch new ventures, to promote affiliate offers, to build relationships with customers and to generate more traffic to your site.

Unfortunately, many people avoid using email marketing since they think of it as spam. They believe that email marketing is just a way of spamming others while making money out of it. While it is true that email marketing can be used for spamming, it can also be used ethically and legitimately. Reputable companies, online marketers and bloggers usually offer quality content in their email newsletters. It is therefore very possible to engage in email marketing without offending your users. Just ensure that your email newsletter contains quality content which is relevant to the subscribers.

The following are steps that can help you get started with email marketing.

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How To Make Websites Work With Social Networking Sites

Posted in SEO on May 6th, 2010 by Web Optimist – 1 Comment

By Lena Morrish and Dima Nikolayenko

Making a website work with social media

E-mail and social media work great together for marketing your website.

With all the buzz about social networking sites such as Facebook, Twitter, and MySpace, many people are wondering whether emails and email marketing will be a thing of the past. This is highly doubtful since emails are still one of the most used forms of communication for both individuals and for businesses, which still leaves email marketing pretty high on the list of market strategies of today. The question is not whether you should use either emails or social network sites for marketing, but rather one of how to make websites and all of their tools work with social networking sites.

Whenever you are researching how to start and run an Internet business, you should include research into integrating your business with social network sites. There are many ways these sites enhance your email marketing campaign and drive traffic directly to your site. read more »

As the Economy Falls, Does Spam Boom?

Posted in SEO on October 7th, 2008 by Web Optimist – Be the first to comment

This is just a quick observation. Over the past few weeks, I have noticed my spam volume increase a ton. It might be that the amount has exploded with the souring economy or that spammers are just getting better at evading filters. Whatever, mine is going through the roof.

Over at Hotmail, which attracts spam like flies anyway, I can check my mail in the morning and find 100 spams that didn’t make it through. Problem is, another 25 might.

My other personal accounts are seeing an uptick in spams that make it through the filters, too, despite spam filters on the server end and local client spam software.

So, desperation time for spammers as folks stop spending money?

Anyone else seeing this?