Announcement: Five Non-Local SEO Tips

By Richard V. Burckhardt

Or, What To Do After Google Gives Your Web-Only Site The Finger

Trying to see above all of the local search results?

Trying to see your way past all of the local search results? Here are some SEO tips.

It seems that everything has gone local with with search engine results lately. With Google, if you don’t rank in the top three for many queries, you are buried below seven local businesses and below the fold. Of course, you are also buried beneath the Adwords ads and the Related Searches, too.

This is a boon to local businesses as they now have the opportunity to appear on page one of the Google serps through their Google Places profiles. Of course, this is a big, fat middle finger pointed at non-local web-only sites without the local offices and locations that many of the big chains can leverage. Continue reading

Announcement: What’s Going to be Big for SEO in 2011?

By Wayne Barker

What will the new year bring for your SEO?

What will the new year bring for your SEO?

I know we are only at the start of December but 2011 is looming and if this month passes as fast as the previous 11 it will be on us before we realise. On reflection 2010 has been a pretty big year for Google – we have had Caffeine and the May Day update, changes to local search and Google Page Previews…and if you try and stay up to date with all the tweaks to Google Maps, Earth, Gmail, YouTube and the million other Google products, I tip my hat.

So what is going to be big for SEO in 2011? In my opinion two of the biggest changes that have occurred this year were the changes to Google Places and the Google Page Previews. If you are unaware of what these are then I suggest you continue to read. If you are already familiar with the changes you need to make sure you are one step ahead of the crowd and get your thinking caps on. Continue reading

Tips for Managing Your Reputation Online

By Charles Mburugu

Tips for Online Reputation ManagementIf you have ever Googled your name, you should know how vital it is to manage your reputation online. Each day, thousands of people are looking online for information on others by searching using Google and other major search engines. Since information is very readily available online, managing your reputation is as vital as ever.

Fortunately, reputation management is not very difficult, though it takes much work. The following are tips which can help you ensure that your reputation online does not get impacted negatively by what is being said about you.

1. Establish where you stand

The first step towards reputation management is Googling your name. Try it with and without quotes. Check each of the results in the first two pages of Google. Are there any negative posts or comments that you would want removed?

2. Set a Google alert

Go to Google and set an alert for your name. Google will then send you an email to confirm that you want to receive the updates. When you accept the alert, you will receive a notification every time your name is posted on the web. Continue reading

Guest Blogging as an Effective Marketing Strategy

By Nick Lewis

Guest blogging as an e-marketing strategy

Guest blogging can be a great e-marketing strategy and help establish you an an authority, terrific for SEO and social media campaigns.

Blogs are often maligned as websites’ younger cousins. However, they can actually be very effective in getting your message out. The crown jewel of social media is to become an authority in your particular market and blogs are a great way to do that. Guest blogging allows your reach to extend even further.

A good blog can be the centre of an effective social media marketing strategy, and, particularly if it’s hosted on the website you want to promote; can be an excellent way of driving traffic. Websites are fantastic for pushing your message out there, but blogs allow greater flexibility in staying up to date and demonstrating your specialist knowledge in your particular niche.

Not only that, but a well loved blog can become a platform for guest blogging, which will allow you to spread your genius even further into cyberspace. If you contribute a knowledgeable post to a well-respected blog, traffic will follow you back to yours, which will have earned extra kudos as a destination for decent information by virtue of your guest post.
Continue reading

Eight Not To Do Things While Managing Your PPC Campaigns

By David Smith

PPC things to avoid

There are certain things that you should not do while managing PPC campaigns.

Building a profitable PPC campaign is not an easy task. You have to be pro-active, monitor the data stats at regular intervals and make sure that everything is under control because even a minor change (mistake) in your PPC campaign can ruin the performance of your overall campaign and convert it into an expensive disaster. Here in this article we’ll highlight some of the most important things that you should never do while managing your PPC campaigns.

Not thinking like a user while writing your ad copy – Write your ad copy from the view point of a buyer instead of from the view point of a seller. You’ve a limited number of characters to use so use them properly. Ask yourself why a user will click on your ad or what could be the reason due to which a user doesn’t prefer to click on your ad. Don’t overlook the importance of emotional triggers while creating your ad copy. Instead of speaking what you want to say in your ad copy focus on what your audience wants to listen.

Continue reading

110 Quick SEO Tips Even Mom Would Love

By Richard V. Burckhardt

SEO so easy even your mom could do

Here are some easy, common sense, non-technical ways to optimize your web site that even mom would love!

UPDATED – Everyone loves a good tip, right?

Here are 110 quick tips for search engine optimization that even your mother could use to get cooking. Well, not my mother, but you get my point. Most novices with some web design and beginner SEO knowledge should be able to take these to the bank without any problem.

(Note: This list of tips is an update to the original post 55 Quick SEO Tips Even Your Mother Would Love. I am republishing this expanded version for the attendees of local Palm Springs SEO training classes.)

1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.

2. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.

3. If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don’t want the link.

4. Don’t be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.

5. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.

6. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.

7. Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link.

8. Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches.

9. Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new graphics-based site after it is built won’t cut it.

10. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name. Continue reading

Optimization for Social Media Integration

By Richard V. Burckhardt

Optimization for Social Media Integration
SEO and Social Media optimization are pretty much integrated these days.

As promised, though delayed a bit, here is the follow-up to SEO & Social Media Integration with some tips for optimizing your social media and integrating it into your overall SEO mix. Naturally, the more social links you have, the more you’ll be noticed (Hey, I’m here!) and linked to and crawled, natural SEO in any book.

  • Complete your profiles and put your web site or blog URL in ALL of your profiles. Including your web site link should be a no brainer, but LOTS of folks forget this. Social content is definitely showing up in search results. For instance, a search for my name in Google comes up with several of my profiles (LinkedIn, WebPro News, Plaxo, etc.)  as I write this. Include jobs, use keywords, never turn down interview or podcast opportunities that can be included.
  • Check industry trends through services like Google Alerts. Jump into breaking subjects with blog and social media posts.
  • Promote blogs, social media and RSS feeds of those who link to you through your own RSS feeds. This has a viral effect that sends more links to you.
  • Develop a series of “How to” videos and post them on video sites like YouTube (now 25% of Google searches). People LOVE these and will embed the videos or link to them. Post them on your own blog and in the social sites, too.
  • Content is king on Twitter, just like in standard, run of the mill SEO, so use keywords and hashtags (like the #bsg tag for Battlestar Galactica fans).
  • Utilize Facebook fan pages. These can have unlimited followers and can be optimized.
  • Subscriptions are gold! Social Media Content = Subscriptions + Links!
  • Transcribe your podcasts and post them on your blog.  Include keywords and links.
  • Create widgets that will pull your RSS feeds from blogs, social media and news feeds. As a rule, links in RSS feeds are direct links without redirection or the dreaded “nofollow” tag!
  • Re-optimize blog posts after their “shelf” life. Rework them and monetize them for breaking subjects. Any given blog post URL or page has history and links, so update them to keep current, ranking and posted in the social media.

OK, as always, these just scratch the surface, but you can see the optimizing for SEO and social media are pretty much one and the same these days. What you do with one totally effects the other.  Anyone who thinks they can be an SEO and ignore social media is, well, NOT an SEO.

Next up: Optimization for Social Media Integration: News