Posts Tagged ‘pay per click’

Four Key PPC Web Analytics Metrics You Should Consider

Posted in PPC on April 27th, 2011 by Web Optimist – Be the first to comment

By Kirsty Lee

Watch your bounce rate

A high bounce rate is a good indication that your content isn't engaging.

PPC is an important strand of your web analysis. One of the cool things about PPC data is that you don’t need a lot of history to draw conclusions from it – a few weeks is enough time to give you an idea of how well a campaign is performing.

Google Adwords data is included in your Google Analytics data and includes metrics like click through rate (CTR) and cost per click (CPC). Google recently released AdWords API v201101, which allows you to more efficiently run reports, as well as implement campaign experiments and other recently released advertising features at scale.

But how do you track success after PPC visitors are on your site? What metrics should you investigate to ensure that you are getting high quality traffic and capitalizing on opportunities to convert?

For these types of performance metrics, you need web analytics! Here are four important metrics you should review on a daily basis to evaluate PPC campaign performance.  read more »

PPC/SEM Specialist in Austin

Posted in Uncategorized on December 1st, 2008 by Web Optimist – 1 Comment

This position has been filled

FramesDirect.com - Eyeglasses OnlineThe company that I do SEO for, FramesDirect.com is looking for a Pay Per Click/Shopping Site Feed Specialist to work out of their Austin office full-time. You can go to the company blog, The Eye Zone, and read the Austin job opening there.

Let me explain a bit about the position. It is 100% PPC. There is absolutely no SEO involved other than collaborating with the SEO (me) to do paid marketing in areas where we are weak on the organic side of the aisle. The eyeglasses superstore is rapidly expanding into a lot of shopping sites, PPC advertising and e-mail marketing venues and needs someone who is experienced and can give total focus to optimizing product feeds and ads.

This means that if you are with a PPC/SEM firm or an SEO who dabbles in PPC, do not bother. This is an in-house position with no SEO involved. The company wants someone who can work side by side with their web designer to create and test landing pages out of their Austin office.

Pitches and resumes from firms and SEOs will be discarded. And, since I am screening the resumes for the company before I send them to the CEO, I am the one they go through first.

Just wanted to point this out. Again, this is NOT an SEO position. I have been splitting my time doing SEO, PPC and working on feeds. The company is growing to the point that someone who can handle the paid end of things full-time is needed so that I can concentrate on organic SEO, the blog and press relations.