By Claire Jarrett
The meta tags for each page are extremely important as they tell search engines exactly what a page is about. The three that need to be created are the title, description and keywords tags. Make sure they are unique on every page, and remember not to try to optimise more than one page for a keyphrase or you risk confusing Google. This guide is a brief template to how to create meta tags in order to get your pages ranking successfully.
This should be created in sentence case, there is a maximum length of 64 characters. The title tag should include the main keywords the page is being optimised for, separated either with commas or pipes. I usually personally prefer pipes.
The title tag should look like the example below – this company is optimising for the keywords TB charity, Tuberculosis Charity, TB charity UK, Tuberculosis Charity UK.
Example – TB Charity | Tuberculosis Charity, Based in LOCATION NAME, UK | COMPANY NAME
The format for the title tag is typically:
Main Keyword 1 | Secondary Keyword, Area Descriptor | Company Name
My belief is that your company name only needs to appear on the homepage – and that you shouldn’t waste space by including it on other titles within the site! Continue reading