By Charles Mburugu
Tracking traffic will usually make the difference in an online marketing campaign. With the many free tracking tools available nowadays, there is no excuse for anyone not to track their hits to discover the source of their traffic.
For those tracking traffic, what should they look out for in the tracking data?
How did your visitors find you?
Many site owners are excited when they receive traffic from new sources. However, many will not bother to follow up and establish how their link got to the referring site. You need to take time to write an email and find out as much information as you can. How your visitors located you is a vital question that needs to be answered. The answer will be vital in helping you improve your marketing efforts.