By Michael Cash
Are you ready for your business to join the 21st Century? Before you answer this question, let me ask you another one: Are you ready to start a blog for your business? For many, the prospect of learning how to properly start, maintain, and optimize a blog for search engines is a monumental task that simply never gets done. But don’t let the enormity of the task stop you from doing it! You could be missing out on thousands of customers simply because your business has not joined the blogosphere. Setting up your business’s blog for search engine optimization (SEO) is the topic of this writing. The benefits of SEO far outweigh the labor it takes to set it up for your blog.
Basically, SEO is the foundation your blog needs to be ranked highly by search engines such as Google, Yahoo, Bing, etc. It contains two parts: On-Page and Off-Page SEO. On-Page SEO are the things that you control about your blog, such as content, domain name, and plug-ins. Off-Page SEO are things outside of your control, such as links to your site from other blogs. Since On-Page SEO is directly affected by what you do, we will focus on that here.
Here are the things you can do to optimize your blog for search engines: Continue reading