|Good user generated content can be optimized to boost your search engine rankings.|
User generated content is simply the comments, reviews and feedback left by visitors to your site.
So, why is it so important?
First, it’s free content for your site or blog. You didn’t have to write it or take the time to come up with the ideas.
Second, those impassioned contributors are actually free marketers for your site (so you want to nurture them and cultivate them!).
Third, it generates credibility and demonstrates the usefulness for your site. As SEOs tend to preach, content is king and the more good user generated content the search engines find, the better they consider the quality of your site.
Fourth, the search engines love it because it feeds them rather than competes with them. In other words, more content equals more crawling.
Fifth, it provides a longtail solution for keywords. No more keyword stuffing to try to catch the longtail!
Sixth, quality user generated content makes it easier to get link love.
Finally, did I mention it’s FREE?!
So, now that you’ve got an idea as to why you should be adding user generated content to your SEO toolkit (If you haven’t, you’re going to fall behind the pack fast, so get with it!), how do you go about optimizing your site to make the most of it? Continue reading