SEO 101: Need an SEO Friendly Site? Think Blog!

By Richard V. Burckhardt

When I started out in web development way back in the dark ages (1998), I was doing web design for an in-house agency. Primarily, we did sites for the publications that the parent publishing company produced, but we also took on local Palm Springs area clients and built web sites for them.

It went something like this. For a certain amount of money, like $500, we’d build a ten page static web site. We’d do the design work, but the client provided images and text. We’d do the SEO as it existed in those days (title, meta tags, submit to the search engines/directories) and then there would be a monthly hosting/maintenance fee (about $50). Quarterly changes (pictures and text) were part of the fee, anything else cost extra.

Of course, the client was sort of at our mercy as they had no way to make changes themselves. They had to go through us. This could get frustrating for clients who needed frequent changes to their sites, like real estate agents or those with products that needed changing constantly.

Fast forward to today. Yes, if you really need a complicated site with a web designer, programmer and so forth, that option is definitely available more than ever. But, if what you want is a smaller site that you have complete control over and won’t cost a fortune, it can be had quickly and inexpensively. Read more…