By Lena Morrish and Dima Nikolayenko
Are you looking to boost the flow of positive traffic to your business website? Using Google AdWords can not only help you to boost the flow of traffic to your website but can help you to target your advertising to the key web searchers who are more likely to find your offered lineup of products and services useful. AdWords is also an excellent passive income opportunity that can help you to boost your revenue; the following list of tips will help you on your way towards finding success with Google AdWords.
1. Be Persistent And Remain Patient
It is important to be patient with your campaigns and also to be prepared to see slow-results until you have figured out to how best adjust and customize your Google AdWords to target your key audience.
2. Track Your Traffic
A key tip to successfully using Google AdWords is to ensure that you are carefully tracking your click through traffic so that you can gain an understanding as to your return on investment (ROI). This is fairly simple to accomplish by simply viewing the number of click throughs from your pay per click advertising and comparing them with the number of fresh new sales or sales leads that you have received since starting up your Google AdWords campaign.
3. Convert The Traffic
Your marketing strategies need to extend beyond paying Google AdWords to drive positive traffic towards your business, they need to extend on to your landing page and the content that you provide. If your landing page, and the rest of your website, cannot provide site visitors with information that is immediately useful to them you will not be able to convert the click into a sale.
4. Exact Match Keywords
Exact match keywords will ensure that your advertisement appears only to those searchers who have entered in the exact keywords that you have specified in your Google AdWords campaign. This will help you to quickly eliminate the searchers who are using more general search phrases and target your ads to those who are more likely to click through and make a purchase.
5. Position #1 Is Not Always Best
If your advertisement is listed in the number one spot on the page it does not necessarily mean that your ad will be the first one that is clicked; what it does mean is that you have paid more for that position. If your ad is in the top five results then you have just as much of an opportunity for a positive resulting click than if yours was in the number one spot.
6. Ignore Your Competitors
Try not to focus on what your competitors are doing and what they are paying per click. Keep your focus on the keywords and campaign strategies that provide you with the best ROI; even if the end result is your ad being listed in the 30th place on the page! Your focus should always be on the positive results that your ad is garnering, regardless of its listed position.
7. A Higher Click-Thru Rate Results In Less Per Click
It may seem counterproductive, but Google AdWords actually will lower your per-click amount if your advertisement has a higher click through rate (CTR) than your higher ranked competitor as they are, in effect, earning more money from your CTR’s.
8. Weed Out The Non-Sale CTR’s
To help maximize your ROI you should take steps to ensure that the wording on your advertisement will help you to weed out the casual clicker who may not find anything remotely interesting in your product lineup. Target your ad copy to those who are more likely to click-thru and purchase.
9. Content Is Key
In this world of instant gratification, the average attention span of a web browser is somewhat limited. It is important that you make every word in your advertisement and on your website count. Informative and to the point.
10. Spelling Matters
Words that are incorrectly spelled can help to bring you a higher rate of CRT’s and positive sales at a fraction of the cost of a correctly spelled word or phrase. For example: baby powder vs. babypowder or baby podwer. A simple and affordable trick that can prove to have a great ROI.
|Lena Morrish and Dima Nikolayenko are work-from-home entrepreneurs who operate their passive residual income business. To gain additional guidance, find AdWords tips and understand about how Google AdWords can work for your business, visit InternetBusinessBTS.com..|
This article is an original post from The Web Optimist – SEO in The Desert.
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