Nice video explanation of the “Sam’s Club does SEO” story going around the blogosphere lately. Based on the post Sam’s Club Wants to Be Your Search Engine Optimization Company - Should You Let It? by Scott Buresh over at Search Engine Guide, Sage Lewis, in his best WWF announcer voice, figures that the company actually doing the work, Innuity, is probably swamped with businesses expecting the whole SEO package for $25 a month. Problem is, that $25 only covers a tiny bit of a full search engine optimization campaign. In fact, it is primarily a local search submission program.

But, having the service offered by a major retail institution like Sam’s Club does lend a touch of credibility to our profession, which is too often compared to the likes of used car or snake oil sales persons.

Anyway, great blog post by Scott and video by Sage. Check them out.